Last year, the company bought multiplatform ads which, perhaps appropriately, flashed this message: “We love Apple …. “We spend lots of effort to make our platform better and the developer doesn’t get any benefit if Adobe only works with functions that every platform has.”Īdobe fired back. “Allowing Flash to be ported across platforms means things get dumbed down to the lowest common denominator,” Jobs said, according to Isaacson. He called it “buggy,” a battery hog and a product created by lazy developers. While there are more phones running Google’s Android software (many of them pointedly advertising their Flash compatibility), no products captured the public’s imagination, and attention, quite like Apple’s.Īs such, when Jobs blasted Flash, people listened. Under Jobs, who died October 5 after a long battle with cancer, the iPhone became the industry’s leading smartphone and the iPad emerged to virtually dominate the tablet space. As the company shifts away from developing software for smartphones and tablets, it is impossible to ignore the part that Apple’s steadfast refusal to use Flash on its popular mobile products may have played in the decision.

Adobe standoff over Flash has been one of the tech world’s most visible, and at times nasty, disputes. HTML5 is the emerging Web language that many developers are using. “This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms.” “However, HTML5 is now universally supported on major mobile devices, in some cases exclusively,” he said, apparently a nod to Apple’s iPhone, iPad and iPod. In a post on the Adobe blog, company vice-president Danny Winokur said Flash has enabled the Web’s richest content for a decade. More than a few bloggers have noted the news would have been vindication for the late Apple co-founder, who felt betrayed by Adobe more than a decade ago. On Wednesday, Adobe announced it will no longer be developing Flash, its media-player tool, for mobile devices. “Flash is a spaghetti-ball piece of technology that has lousy performance and really bad security problems,” he said, according to biographer Walter Isaacson in his book published earlier this month.

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